Blockchain is no longer a trend; it’s a reality for us to embrace. Whether you are thinking to utilize blockchain for your business or start a blockchain company here are a few tips to optimize your brand amid the noise.
1. Upload Product Video
Blockchain is the infrastructure that customers and clients can’t see. The beauty of the blockchain is that it creates a single, shared version of a trusted ecosystem known as the distributed ledger. We now have verification and storage of transactional records to be controlled by a network of computers. Because this industry is so new, having a product video that highlights features and team members qualifications is one step closer to humanizing the blockchain.
2. Update LinkedIn Profile
With competition in the blockchain space increasing, keeping your LinkedIn updated is crucial to ensure transparency. Let’s be honest, the blockchain ensures transparency so why can’t you? What’s cool about the blockchain network is that clients or customers may be able to see the origin of the product that you are selling. With origin and history of ownership, knowledge and value are distributed among the networks participants. Like in LinkedIn, knowledge is distributed among members of a social media site that you can identify to a certain degree. LinkedIn doesn’t have a blockchain system yet, but your company may have so it doesn’t hurt to show the face behind the creation.
3. Include Post Blog for Announcements
The companies that include a blog on their website for blockchain developments show greater user engagement. Two platforms commonly used in this space, Medium and SteemIt, offer easy upload options, and include tags for targeted audiences. Keeping a weekly blog inspires the community building component around your product. Customers and employees who have stock or tokens are motivated by your progress. Show them what you have accomplished!
4. List Telegram
Most supporters are on telegram; its a great tool for community building beyond engagement. Create polls and use the data to inspire users further by putting together contests with opt-in links for collecting emails. When you post news and other announcements tag community members and host private group chats. It’s important to see where your community hangs out with Telegram welcoming crypto enthusiasts and investors.
5. Embed a Twitter Feed
Twitter feed is another way to keep you users engaged. Content creators often point to explanatory youtube videos or articles on the subject matter, giving readers an additional layers of the subject. Consider hiring a social media manager to manage posts and frequently asked questions from users. They demand the information in that blockchain enables creative networks where members can define the levels of sharing.
6. Show Project Milestones
The Blockchain is like a new operating system for building trust as it enables new collaborative models. The value from these models eases project milestones as team members are motivated by the ideals of transparency, collaboration and innovation to execute deliverables.
7. Add Graphics
Imagery is the last thing blockchain companies think about. Images is what people remember over what was said or written. Think back to when you were a little child learning your native tongue. If you wanted to remember a boat, didn’t you parent point to one? Same concept applies for adults, and there are never enough images to describe the technology or the product you are selling. Take notice, and create something as simple as an infographic or filtered photo to convey your unique value proposition in the wild west of blockchain!